This was my first time working on a real-world website redesign from start to finish. I quickly learned that even small design decisions could affect many areas of the business. For example, we used transparent product images because they looked clean on the site, but we later found that these caused issues in Google Ads, as the image background appeared black and made the products look off.

I also noticed how every small detail on the product page matters. If one item, like shipping time or included accessories, is unclear, customers would call to ask. This not only slowed them down but also created more work for our support team.

This experience taught me to ask more questions early, involve different teams, and think about how each design decision might affect marketing, sales, and operations. It reminded me that UX is not just about design, it’s about clear communication and smooth collaboration too. This project underscored the power of UX-informed content systems. It reinforced that content clarity, policy transparency, and visual consistency are as important as visual aesthetics. Effective collaboration across departments helped translate internal challenges into actionable user-facing improvements.