One Guard logo is designed for the client SafeStoreBattery’s battery storage and removal device.
SafeStoreBattery Product
Timeframe
November 2022
Role
UI Designer
Type
Logo Design
Solo Project
Link
Our client, SafeStoreBattery, is creating a device to safely store and remove batteries, specifically addressing the serious problem of children ingesting coin cell batteries. This poses risks of internal burns and toxicity. SafeStoreSolutions aims to publish its work and encourage wider adoption of these safety solutions.
SafeStoreBattery hopes to build a profile for its product with the new logo and product name. Their goal is to utilize the brand profile to convey the altruism and family-oriented nature of their work. They hope their brand to be professional, clear, respected, and considered an expert in the domain.
Goal
Design Process
Research
I started the project by analyzing the client brief and looking into the logo of the organizations that serve a similar purpose.
What the client would like to present and convey is altruism and family-oriented nature.
What other organizations that serve a similar purpose logos look like:
Organizations with similar goals and their logos.
Ideate
By keeping the client’s goals in mind, I started to ideate product names as follows:
OneGuard
Store Safe
Guard1
EZ Protect
Shield Protect
C smile
Sketch
To create a simple and intuitive logo with the goal of expressing the purpose of the product and friendliness, I sketched several logo ideas and refined one better matched the client’s intention.
Logo ideation sketches
Digitize
After selecting the logo that best matches with client’s goal, I created a digital form of the logo in Adobe Illustrator.